iPhone 4s – A really useful video camera
Some commentators seems fairly underwhelmed by Apple’s iPhone 4S announcement yesterday – largely because it wasn’t called an iPhone 5, as far as we can tell. The Siri voice-recognition app looks like pure Star Trek – and very cool, but you can’t help wondering how often people will actually use it. Barking orders into your phone might just work in San Fransisco, but on the Tube? It’s just not British.
All that aside, what is pretty impressive is that the new phone supports 1080p HD video recording via an 8MP camera. In the past we’ve been pretty sceptical about the potential of the ‘User-Generated Content’ market – with production companies encouraging clients to believe that their staff can make their own films really easily on Flip cameras. On the whole, they couldn’t.
But now that everyone can have a 1080p HD capable camera in their pocket….maybe they can? Or, at the very least, maybe production companies should be helping clients to understand the potential of this tool to supplement professional filming?
