Running a Good News Story
This doesn’t fit the current narrative of universal gloom, so we’re all the more anxious to mention it.
We’ve worked with Leonard Cheshire Disability for a number of years, producing their AMI Awards – and with BP for even more, as a preferred supplier. So we were delighted to be able to introduce them to each other when the latter won an award from the former at the recent Ability Media International Awards – “…for helping build a more inclusive world for disabled people, with its 2012 Olympic and Paralympic Ambassadors TV and social media campaign.” More details here.
As a result of attending the event, Duncan Blake, Director of Brand at BP has decided to run a marathon in aid of Leonard Cheshire. Duncan said: “I went to an event recently that was run by Leonard Cheshire who do amazing work for people with disabilities. I was moved and inspired by some of the incredible stories I heard. I realised how hard life can be for people with severe disabilities and how courageous many of them are. I don’t normally request sponsorship, but I want to take this opportunity to make a difference for Leonard Cheshire and the people they support. And BP will match what you give.”
You can sponsor Duncan here.
